Originally sold off-the-plan as Prima Pearl, this iconic tower has now taken its place in Southbank as Prima Tower.

The vision for Prima Tower was to create a luxurious and completely residential, high-rise tower, which offered its residents a level of lifestyle amenity previously unseen in the Melbourne market. Apartments have been designed to capture spectacular views across the Melbourne city skyline, over Albert Park Lake and to the Dandenong Ranges. Floor to ceiling glazing allows plenty of natural light into the central living spaces and bedrooms. Each apartment is finished in the highest quality fixtures and fittings to provide an enduring sense of quality and style whilst being easy to maintain. Kitchen bench tops are stone, appliances are the latest offering from Miele and joinery is soft close with a timber veneer or 2-pack finish.


Taking hotel style living to a whole new level, Prima Tower residents will have exclusive access to a range of facilities of a quality unmatched in Melbourne. Many of these amenities can be booked by residents via the Prima Tower portal for exclusive use. Throw a sky high dinner party, book out the day spa for a special treatment or reserve the 17 seat cinema for the ultimate gold class movie experience.

Southbank’s Finest Location

Southbank, skirting the southern edge of the Yarra River opposite Melbourne’s CBD, is one of Australia’s most popular business and leisure destinations and is the city’s arts and entertainment heart. Prima Tower is located opposite the prestigious Crown Entertainment Complex. Residents will live mere moments away from a wide range of luxury fashion boutiques, five star restaurants and some of the state’s most significant theatres and art galleries.


Australia’s Fastest Lifts

Travelling at over 8m per second, Prima Tower’s eight high speed lifts are amongst the fastest in Australia. The state of the art lift system can cleverly judge loads and destinations, grouping residents travelling to the same floor together to reduce energy use and travel time.

High Performance Glazing

Prima Tower’s bronze façade comprises over 8,500 panels of high performance glass. Not only an aesthetically beautiful product, this highly reflective substrate provides crystal clear vision looking out with complete privacy looking in, it reduces the possibility of condensation and has outstanding thermal and acoustic properties.

Over 300 Customised Apartments

Disegno Australia, PDG’s in-house architectural practise was able to provided customisation solutions for over 300 apartments within Prima Tower. This additional service was available to all purchasers at no additional cost and enabled clients to create a unique and personal space that best suited their requirements.

7.1  Star Energy Rating

Prima Tower achieves an average development star rating of 7.1 stars. This energy rating indicates that the development achieves a very high level of building envelope efficiency and significantly exceeds the energy rating standard required by the Building Code of Australia (Victoria) 2006.

Record Breaking Build        

Construction partners for the project are Brookfield Multiplex, who will have delivered the project within a three year time frame. At a rate of 4 to 5 days per floor this was one of the fastest builds in Australia for a tower of this size. In total 41,700 cubic metres of concrete and 3,642 tonnes of steel were required for the build.

New Heights in Luxury Living

At 256m tall, Prima Tower is currently the second tallest residential tower in Melbourne and the fourth tallest building overall. It comprises one level of lobbies, 10 levels of car parking podium for 577 cars, two levels of amenities, 57 levels of residential apartments and two levels of building services.


Prima Tower has to been seen in person to really appreciate is grandeur. We invite you to visit the tower and take a tour of the facilities and an apartment that would be suitable to your needs.


The PDG Group of Companies endeavour to create environments that our clients love to live in and buildings of architectural merit, which add value to the city’s urban character. We have been doing this for over 30 years and will constantly strive to provide our clients with better locations, better properties and a better level of service than any other developer.


Prima Tower was a joint development by Schiavello and PDG.

PDG Australia

PDG’s in-house Architecture Studio, PDG Australia have worked on several key buildings within the city of Melbourne.

Melcorp Finance

Supporting you in the financing of your purchase. Connect Finance can arrange overseas investment loans, home loans and refinancing.

Melcorp Real Estate

Melcorp Real Estate specialises in real estate services for the inner Melbourne market and can assist with leasing out your apartment or even re-sales when the time comes.

Melcorp Strata

Melcorp Strata, the Owners Corporation for Prima Tower are focused on establishing well-kept, harmonious and enjoyable places to live.

Connect Facilities Management

The Prima Tower facilities management team are dedicated to ensuring all residents have the best possible experience while living in Prima Tower.